As Live Production: SWOT Analysis

As Live Production: SWOT Analysis

Before we pitch our idea to the panel I thought it would be a good idea to do a SWOT (strengths, weaknesses, opportunities, Threats) analysis. 

Teen Talk TV

Strengths

Teen Talk TV has many strengths that I hope will put it ahead of other pitches.

Firstly it is well thought out, and we have a large abundance of slides that feature information about our set design, floor plan, and target audience so that we can convey a clear and detailed impression of our idea.

Secondly, our idea is well supported by stats and study's that demonstrate why we have chosen our specific target audience and channel. 

We also have relatively good access to contributors since I there are youth councils/parliament representatives in every county and I have already contacted some of them. 

Our idea its self is relatively unique as it targets a gap in the market, and is something we haven't done before. but it also has clear inspirations that we can work from. 

Weaknesses

It is important to recognize the weaknesses in our idea so that we can work/act upon them to improve our show.

One of the main weaknesses with our pitch at the moment is our VT. We have planned out all our VT's but some of them require either access to political figures, or archive footage, both of which could be hard to get access to.

However, we've prepared alternative ideas if access difficult. 

Another potential weakness would be getting successful audience interaction. We have sections of our show where we open up a topic, or refer our guests to the audience. At which point the audience has a chance to ask their question/give their opinions. But we can't prepare for what they might (or might not say) which could cause issues (but I think that is a problem all groups may face).

Opportunities

This show presents a variety of great opportunities, to our guests, our audience, and our viewers.

This show gives young people the chance to have a voice, and give their thoughts on issues that matter to them.

It also serves to educate our viewers about the political world they live in, but in a more laid-back manner that appeals to them.

Our show also grants multiple opportunities for audience interaction, we can get our studio audience to be more involved and engaged in the show, making for a more energetic piece and there are even chances to utilize social media.

Our show has these great oppertunities because it targets a gap in the market (as I mentioned earlier). From my research, I noted that there is a lack of voters aged 18-25, and a lack of TV Viewers aged 16-25 (since they have moved to online media). Our show targets and chases down this demographic (as BBC3 is now exclusively an online platform). This gives us a unique stand out feature, and a reasonably wide target audience.

Threats

The only real threat I can see to our program is being able to keep the attention of our target audience. 15-25 year olds don't have the greatest attention span, and since we are tackling a reasonably detailed and heavy topic, we could run the risk of losing our audience's attention. 

But I think we can overcome this, so long as we have an energetic and charismatic presenter that our audience can connect with, and we make sure our guests are of a similar age so that they can make an engaging contribution as well.