Pre-Production: Beth Turell Lecture
Today we had a talk and workshop from industry producer Beth Turell.
She went over her journey and experience in the industry which was a valuable insight.
One of the first key points she raised, that we should consider; especially as we prepare to pitch our major project ideas; was why does your idea matter now? What about it is relevant to people right now, why should your audience (and broadcaster) care, and why does it matter more now than it would have done before, or would do later.
Don't be afraid to do something different, it can have many advantages, for example you could offer a different/unique perspective on a topic which has been covered before. Meaning you've already got some base audience and you can then expand upon it.
You should have fully thought out your idea before you pitch it. be able to answer any questions that get thrown at you and have an answer for any obvious holes.
You need to be able to some up your idea in one sentence so you can sell it to people quickly.
The most important things to have when pitching are timeliness scale and ambition.
When pitching content you want to make sure its something people will talk about, and ensure it brings something new to the table.
The more planned and thought out your idea is the more success you will have. Do your research to make sure your idea hasn't already been done. Look at as much similar source material as possible and critically analyse it so that you can learn from it.
Be clear about; Access, Talent, and Format
How viable are each, do you have some already in place, what is your target audience and how will each of those benefit them.
Depending on the format of your content (e.g. drama or Documentary) you may want to prepare a draft script, or treatment, or both.
Make the story clear when pitching (it should be the heart of your treatment) doing this now will save time later.
Your style and tone should also be clear non your pitch/treatment; be clear on how you will achieve it, why you've chosen to do it that way and how it is different to what currently exists.
Things To Remember
Ensure your pitch has - Relevance
Leave the room making sure there is - Talkability
Pitch with - Timeliness
Make sure your idea has - Originality
Have your idea fully thought out and be fully aware of the - Scale
When you pitch make sure you do so with - Passion and Ambition
Don't be afraid to do something different, it can have many advantages, for example you could offer a different/unique perspective on a topic which has been covered before. Meaning you've already got some base audience and you can then expand upon it.
You should have fully thought out your idea before you pitch it. be able to answer any questions that get thrown at you and have an answer for any obvious holes.
You need to be able to some up your idea in one sentence so you can sell it to people quickly.
The most important things to have when pitching are timeliness scale and ambition.
When pitching content you want to make sure its something people will talk about, and ensure it brings something new to the table.
The more planned and thought out your idea is the more success you will have. Do your research to make sure your idea hasn't already been done. Look at as much similar source material as possible and critically analyse it so that you can learn from it.
Be clear about; Access, Talent, and Format
How viable are each, do you have some already in place, what is your target audience and how will each of those benefit them.
Depending on the format of your content (e.g. drama or Documentary) you may want to prepare a draft script, or treatment, or both.
Make the story clear when pitching (it should be the heart of your treatment) doing this now will save time later.
Your style and tone should also be clear non your pitch/treatment; be clear on how you will achieve it, why you've chosen to do it that way and how it is different to what currently exists.
Things To Remember
Ensure your pitch has - Relevance
Leave the room making sure there is - Talkability
Pitch with - Timeliness
Make sure your idea has - Originality
Have your idea fully thought out and be fully aware of the - Scale
When you pitch make sure you do so with - Passion and Ambition
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