As Live Production: Research Update

As Live Production: Research Update

Following our recent meeting it was agreed that we should replace our 2000's section with a 1960's section. To account for this I have  continued my work as a researcher to find further information and identify the key trends of the 1960's (that have been revived) that we can use in our shoot. Bellow is a summary of my findings.

60’s Trends

Mods and Rockers were a huge part of 60’s fashion. While the “rocker” style was more about standing out from the crowd and making a statement. It is the more reserved and smart “Mod” style that has made a comeback in today’s fashion.

The mod style was all about incorporating smart high brow fashion in to everyday wear. Staples of the “mod” style included smart shirts, chinos, and a suit style jacket.

This hasn’t changed much over time. The only notable thing is that with the expansion of the internet along with high street retailers, it has allowed for more tailoring of outfits for a more personalized fit. And although the 60’s mods did have some range of tones to choose from in outfits, with more colours becoming fashionable and available for cheaper prices over time, modern mods have a greater variety of colours to choose from.

In today's world you can see the mod style being represented by stars like Tom Ford.

When it came to the women of the 60’s Mini Skirts were all the rage. As shorter clothing became more widely accepted women would turn to mini skirts as a staple of their outfits, used to accentuate and show off their figure.

Trends for women also included leopard print clothing e.g. bags, tops, leggings etc.

The 60’s also saw the birth of patterned tights; women were able to further express their own unique style by picking unique tights, which is a trend that has seen a comeback in recent years. And one further popular 60’s trend we see today is knee high boots, since people were able to worry a little less about practicality and more about making a statement; so something practical like boots were adapted and pushed to become fashionable items.

As we’ve seen with knee high boots, the 60’s had the attitude of “The Bigger The Better”. And this trend didn’t just stop with clothes, hair was also big in the 60’s, we see it represented by films like “Hairspray” and brought about by the afro style of the black community. Hair was often kept up and products were used to keep it as big as possible.

Fanny Pack Info

Since we decided to replace roll neck jumpers with Fanny packs I took it upon myself to find a little bit more about them. 

They first became popular in the mid 1980's, the trend was believed to have started in America, favoured by "soccer mums" as a practice way of keeping key items close to hand without the need for a large hand bag. However the trend soon made it across the see to the UK and they became soon became fashionable as well as practical. 

Manufacturers started producing them in a wide variety of colours and patterns to attract a wider market and piggie back on this fashion trend, which helped to increase their popularity. 

Today they are seen as a popular accessory and are frequently paired with an otherwise simple outfit to help make it stand out more.

Today as times and attitudes have changed they have been able to reach a wider market, becoming more evenly spread across both men and women. 

They're modern popularity is partly due to celebrity endorsement  Comedy stars like Demi Lardner, and other famous faces have given the trend a boost. Interestingly the way we wear these bags has also changed over time. Rather than the traditional waist positioning, they have been seen to be worn to the side and even over the shoulder. And while seen more of a fashion option than a practical tool their popularity is bigger than ever.

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